A picture says a thousand words, right? It tells a story. But, that story isn’t always the truth. For photographer Jack Simon, the goal is to tell a story that is mysterious, surprising, funny, a little bit ridiculous, and just plain out of the ordinary.
Simon spends much of his time walking the streets of San Francisco in search of unposed street photography shots that trick the viewer into seeing something fictional, even a little magical at times. Here’s how he captures these odd photos: